The ADP Customer Reference Programme is an initiative which was born from the needs of ADP’s prospective clients. During the sales cycle, many prospects request to speak to an existing ADP client in order to obtain a client view of the ADP service and solutions.
The call referred to as a ‘reference call’ enables the prospect to discuss client experiences in order to make a more informed buying decision.
Whilst our prospects greatly benefit from engaging in a reference call before committing to purchase, ADP are very much aware of the resource pressures placed on their existing clients. As such, the ADP Client Reference Programme is primarily designed to minimise the impact references place on our client’s time and compensate them for their continued support, whilst managing the expectations of our prospects.
When a prospect requests a reference call, ADP will endeavour to match their service requirements with the service level of a client on the reference programme e.g. managed service and employee numbers. Once this match is made, a client is contacted to confirm they are happy to host a call, and to ascertain their availability.
Once participation and availability is confirmed, we schedule a call, advising both parties of the contact details as well as the service levels that the prospect is looking to discuss.
In order to ensure that we keep calls to clients at an acceptable level, you can determine how often you can host a reference call.
Firstly and most importantly client contact details are never given to a prospect without permission.
Calls are set up by an ADP representative, at a mutually convenient time for both you and the prospect. Confirmation of who will be calling you, and what service they will be looking to discuss will be provided prior to the call.
In appreciation of client time and involvement, the ADP Customer Reference Programme compensates clients through a points system.
Each time a client participates in a prospect reference call they are awarded a point.
Points can be accumulated and exchanged for either consultancy or training days:
4 points = Half day Consultancy by an ADP consultant
5 points = Training day for one person to attend a one day standard training course
8 points = One day of Consultancy by an ADP consultant
ADP are continually looking for new referees to the programme.
Terms and Conditions of the programme
To join the ADP reference programme, please contact Kirsty Branson, Communications Manager at ADP, on 01932 597344